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Dell partners with SundaySky to deliver dynamic video advertising experiences throughout its customers’ buying journeys. In the key moments of shopper consideration and evaluation, Dell provides contextually relevant video-powered experiences that engage customers and compel them to purchase. Data-driven VX outperforms the brand’s target ROAS goals, and scene modularity enables Dell to scale content and creative assets across multiple lines of business in North America, realizing production efficiencies and cost savings.