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Complicated setup and quality features are often buried in text-heavy instructions, turning an exciting moment into frustration for new cable customers. Dish leverages SundaySky’s platform to onboard new customers during the post-purchase and installation stages of their customer journey. By delivering video-powered experiences in these key moments, Dish is able to demonstrate customer care by reassuring customers of next steps and what to expect once their technician arrives. Compelling calls-to-action that support Dish’s goals, proactively educate customers and decrease call volume while simutaneoulsy raising customer satisfaction.