{"id":17898,"date":"2024-08-27T23:07:10","date_gmt":"2024-08-27T23:07:10","guid":{"rendered":"https:\/\/staging.sundaysky.com\/blog\/3-b2b-examples-video-onboarding\/"},"modified":"2025-02-21T16:27:38","modified_gmt":"2025-02-21T16:27:38","slug":"3-b2b-examples-video-onboarding","status":"publish","type":"blog","link":"https:\/\/staging.sundaysky.com\/jp\/blog\/3-b2b-examples-video-onboarding\/","title":{"rendered":"3 B2B Examples of Better Video Onboarding"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" style=\"font-size:26px;font-style:normal;font-weight:500;text-transform:none\"><a href=\"https:\/\/sundaysky.com\/solutions\/onboarding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Onboarding<\/a> is an incredibly important process for creating strong customer and employee connections but it\u2019s often a pain point for B2B companies.&nbsp;<\/h1>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>According to Forrester principal analyst Shari Srebnick, effective customer onboarding is the <a href=\"https:\/\/www.forrester.com\/blogs\/we-have-lift-off-effective-customer-onboarding-is-the-launchpad-to-customer-value\/\" target=\"_blank\" rel=\"noreferrer noopener\">launchpad to customer value<\/a>: \u201cMany fail to understand that the decision to renew is made in the first 90 days of the post-sale journey, making onboarding success a leading indicator of the future health of that customer relationship.\u201d<\/p>\n\n\n\n<p>Establishing a good relationship from the get-go with new customers is pivotal for retention because they see value quicker. Video onboarding can help create more effective onboarding, which in turn leads to accelerated product adoption. \u201cSuccessful onboarding programs establish a pattern of interaction that breeds trust and confidence,\u201d according to Forrester report <a href=\"https:\/\/www.forrester.com\/report\/retention-starts-at-onboarding\/RES178562\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Retention Starts At Onboarding<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>And the quicker a customer or new employee engages with your business, the more likely they are to remain loyal and long-term. In B2B software, that can mean early renewals and account retention; for new hires, that helps grow job satisfaction and productivity.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Personalization Makes Video Onboarding Better<\/strong><\/h5>\n\n\n\n<p>Onboarding can be a dense experience due to the amount of information that new customers or employees need to consume. Video-enabling the experience allows viewers to go at their own pace \u2013 whether it\u2019s skipping over topics they are already familiar with, or replaying information they need to understand more than once.&nbsp;<\/p>\n\n\n\n<p><strong>Personalization is one of our recommended <a href=\"https:\/\/sundaysky.com\/resources\/complete-guide-to-customers-onboarding-videos-ebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">best practices for video onboarding<\/a>.<\/strong> Some examples of personalized video onboarding include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>by customer segment (i.e. tier or subscription level), <\/li>\n\n\n\n<li>by product or service purchased, or <\/li>\n\n\n\n<li>by audience group or other defining demographic (i.e. employees joining an APAC office vs. a LATAM office).<\/li>\n<\/ul>\n\n\n\n<p>The following three examples from B2B software companies Okta, IntouchCX, and SundaySky demonstrate three different and successful ways of using personalized and customized video to help onboard new customers and new employees.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Okta: Video Onboarding to Self-Serve New Customers<\/strong><\/h5>\n\n\n\n<p>The digital security company <a href=\"https:\/\/sundaysky.com\/customers\/okta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Okta uses video onboarding<\/a> to guide customers post-sale who don\u2019t have customer success managers to onboard them. Okta needed a way to enable a self-serve motion with limited resources, for customers to adopt and realize value from products purchased.<\/p>\n\n\n\n<p>Okta onboards new customers using <a href=\"https:\/\/sundaysky.com\/enterprise-video-platform\/video-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">video personalization<\/a> that guides them through the multiple steps of product setup. One of Okta\u2019s core requirements was the ability to use data to follow their customers\u2019 onboarding journey and see what actions they\u2019ve taken (or not). Because SundaySky\u2019s platform allows Okta to easily <a href=\"https:\/\/help.sundaysky.com\/hc\/en-us\/articles\/14614749057949-Using-Salesforce-to-Connect-Data\" target=\"_blank\" rel=\"noreferrer noopener\">connect to its Salesforce data<\/a>, they can provide customers with personalized guidance that gets them to the next step.&nbsp;<\/p>\n\n\n\n<div class=\"ssky-block full-width-video\">\n    <div class=\"intro-para\">\n        <p>\n            <span class=\"para-title\"> <\/span>&nbsp;A demo example of Okta&#8217;s video onboarding:        <\/p>\n    <\/div>\n    <div class=\"video-container\">\n\n        <div id='fullWidthVideo'><\/div>\n\n        <script>\n        var sskyProgramID = 'https:\/\/content.sundaysky.com\/Okta\/Okta%20Onboarding.mp4';\n\n        function createPlayer() {\n        var sskyplayer = document.createElement('sundaysky-video');\n        sskyplayer.setAttribute('id', 'sskyplayer');\n        sskyplayer.setAttribute('analytics-token', sskyProgramID);\n        sskyplayer.setAttribute('session', 'https:\/\/content.sundaysky.com\/Okta\/Okta%20Onboarding.mp4');\n        sskyplayer.setAttribute('poster', 'https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/10\/Okta_Onboarding_Demo_Acme.png');\n        sskyplayer.setAttribute('transcript-button', 'show');\n        document.getElementById('fullWidthVideo').appendChild(sskyplayer);\n        }\n        createPlayer();\n        <\/script>\n\n        <script defer src=\n        'https:\/\/play.sundaysky.com\/main\/sundaysky-player.grey.en-us.min.js'>\n        <\/script>\n    <\/div>\n<\/div>\n\n\n<p>With video onboarding under their belt, Okta continues to explore creating more videos for different use cases: \u201cSundaySky allows us to create more videos within a few hours at no extra cost. The platform is so flexible that we can explore different use cases that require no further investment,\u201d said Alana Stoltzfus, Okta\u2019s senior manager of digital acceleration and growth.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>IntouchCX: Video Onboarding New Hires Across the Globe<\/strong><\/h5>\n\n\n\n<p>IntouchCX helps other businesses provide excellent customer service by outsourcing the function for leading brands in a range of industries. To do this, <a href=\"https:\/\/sundaysky.com\/customers\/employee-onboarding-experience-intouchcx\/\" target=\"_blank\" rel=\"noreferrer noopener\">IntouchCX hires consistently<\/a> and in large numbers, which means effective, large-scale onboarding is important.&nbsp;<\/p>\n\n\n\n<p>IntouchCX\u2019s global employee experience strategy uses video onboarding to guide new hires through every step of their new job. The company has locations around the world \u2013 each with their own local language and regional culture. IntouchCX empowers each location to create their own onboarding videos that reflect the specifics of their region while adhering to a core set of brand settings and creative themes within the <a href=\"https:\/\/sundaysky.com\/enterprise-video-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">SundaySky platform<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cPart of our strategy is figuring out how to not centralize the function of creating videos by really creating a structure that works for different regions and allows them to automate and create their own stories locally that resonate with their people,\u201d <a href=\"https:\/\/sundaysky.com\/resources\/ex-leader-creative-employee-onboarding-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">says Jay Urbiztondo<\/a>, IntouchCX\u2019s vice president of global employee experience strategy.&nbsp;<\/p>\n\n\n\n<p>Beyond video onboarding, IntouchCX uses video to tell employee stories, providing an outlet to share successes and career paths to inspire new hires. In an industry with a high rate of attrition, IntouchCX uses video to its advantage to set a new standard for keeping employees aboard and happy.<\/p>\n\n\n\n<div class=\"ssky-block video-hero\">\n    <div class=\"intro-section\">\n        <h1> <\/h1>\n        <p><\/p>\n    <\/div>\n    <div class=\"video-container\">\n    <img decoding=\"async\" loading=\"lazy\" class=\"accent-shapes pink-shapes-left\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/themes\/sunday-sky\/assets\/images\/shapes\/video-hero\/pink-shapes-left.svg\" \/>\n    <img decoding=\"async\" loading=\"lazy\" class=\"accent-shapes pink-shapes-right\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/themes\/sunday-sky\/assets\/images\/shapes\/video-hero\/pink-shapes-right.svg\" \/>\n        <div id='sskyVideoHero'><\/div>\n\n        <script>\n        var sskyProgramID = 'https:\/\/content.sundaysky.com\/IntouchCX\/Intouchcx_01_Welcome%20Video%20-%20ENGLISH%20-%20PH.mp4'; \/\/\n\n        function createPlayer() {\n        var sskyplayer = document.createElement('sundaysky-video');\n        sskyplayer.setAttribute('id', 'sskyplayer');\n        sskyplayer.setAttribute('analytics-token', sskyProgramID);\n        sskyplayer.setAttribute('session', 'https:\/\/content.sundaysky.com\/IntouchCX\/Intouchcx_01_Welcome%20Video%20-%20ENGLISH%20-%20PH.mp4');\n        sskyplayer.setAttribute('poster', 'https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/07\/Intouchcx_01_Welcome-Video_poster-image-1.png');\n        sskyplayer.setAttribute('transcript-button', 'show');\n        document.getElementById('sskyVideoHero').appendChild(sskyplayer);\n        }\n        createPlayer();\n        <\/script>\n\n        <script defer src=\n        'https:\/\/play.sundaysky.com\/main\/sundaysky-player.grey.en-us.min.js'>\n        <\/script>\n    <\/div>\n<\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>SundaySky: Video Onboarding New Platform Users&nbsp;<\/strong><\/h5>\n\n\n\n<p>At SundaySky, we like to drink our own champagne   and use video as much as possible, and throughout our own customer and employee journeys. Most recently, <a href=\"https:\/\/sundaysky.com\/resources\/onboarding-with-video-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">SundaySky scaled customer onboarding<\/a> with an automated, tech-touch approach that aimed to get new users to immediately start creating videos in our platform \u2013 without waiting for a scheduled training.&nbsp;<\/p>\n\n\n\n<p>By embedding videos across 20 digital touchpoints, including in-app guides and help center articles, and within personalized video emails, we empower our users to hit the ground running within the first 30 days of joining SundaySky and accelerate their ability to quickly build videos themselves.&nbsp;<\/p>\n\n\n\n<p><strong>The below video onboarding example is what users see the first moment they log in to the platform: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to SundaySky\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MF3dqe6GkDM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This video onboarding program has freed up our customer success managers\u2019 time, allowing them to offload manual onboarding and focus on other high-value actions like performance measurement and optimization opportunities.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>All Aboard for Video Onboarding&nbsp;<\/strong><\/h5>\n\n\n\n<p>Onboarding can take many forms, but its importance can\u2019t be overstated. As these examples show, personalization is a value-add that makes video onboarding better by enhancing engagement, deepening loyalty, and cementing long-term relationships.&nbsp;<\/p>\n\n\n\n<p><em><strong>For more information, check out these resources:&nbsp;<\/strong><\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/sundaysky.com\/solutions\/onboarding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Level-Up Your Onboarding Experiences<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.forrester.com\/report\/retention-starts-at-onboarding\/RES178562\" target=\"_blank\" rel=\"noreferrer noopener\">Forrester Trends Report: Retention Starts At Onboarding<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sundaysky.com\/resources\/complete-guide-to-customers-onboarding-videos-ebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Complete Guide to Customer Onboarding Videos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sundaysky.com\/customers\/okta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Okta: Driving Product Adoption and Early Value Realization<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sundaysky.com\/customers\/employee-onboarding-experience-intouchcx\/\" target=\"_blank\" rel=\"noreferrer noopener\">IntouchCX: Elevating the Employee Onboarding Experience with Video<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sundaysky.com\/resources\/ex-leader-creative-employee-onboarding-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meet the EX Leader Behind Creative Employee Onboarding With Video<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sundaysky.com\/resources\/onboarding-with-video-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">SundaySky Scales Customer Onboarding With Video<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Video onboarding leads to immediate adoption and higher satisfaction. See 3 examples from Okta, IntouchCX and SundaySky.<\/p>\n","protected":false},"author":4,"featured_media":17083,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"industry":[98],"use_case":[109,117],"blog-topic":[],"class_list":["post-17898","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","industry-healthcare","use_case-service-and-support","use_case-customer-education"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 B2B Examples of Better Video Onboarding | SundaySky<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 B2B Examples of Better Video Onboarding | SundaySky\" \/>\n<meta property=\"og:description\" content=\"Video onboarding leads to immediate adoption and higher satisfaction. 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