{"id":3156,"date":"2020-08-17T12:20:23","date_gmt":"2020-08-17T12:20:23","guid":{"rendered":"https:\/\/staging.sundaysky.com\/?post_type=customers&#038;p=3156"},"modified":"2025-03-12T17:26:44","modified_gmt":"2025-03-12T17:26:44","slug":"401k-marketing-t-rowe-price","status":"publish","type":"customers","link":"https:\/\/staging.sundaysky.com\/jp\/customers\/401k-marketing-t-rowe-price\/","title":{"rendered":"T. Rowe Price"},"content":{"rendered":"<section class=\"content-centered ssky-block full-width\">\n    <span class=\"content-centered__flair-halfcircle\">\n        <svg width=\"307\" height=\"153\" viewBox=\"0 0 307 153\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M153.5 153C68.8871 153 0 84.337 0 0L83.4996 0C83.4996 38.562 114.951 69.7727 153.5 69.7727C192.049 69.7727 223.5 38.4233 223.5 0L307 0C307 84.337 238.113 153 153.5 153Z\" fill=\"url(#paint0_linear_2060_7739)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2060_7739\" x1=\"0\" y1=\"14.9026\" x2=\"307\" y2=\"14.9026\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#FB545C\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    <span class=\"content-centered__flair-square\">\n        <svg width=\"176\" height=\"176\" viewBox=\"0 0 176 176\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<rect width=\"176\" height=\"176\" fill=\"url(#paint0_linear_2466_9916)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2466_9916\" x1=\"-81\" y1=\"176\" x2=\"71.3652\" y2=\"258.798\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    <span class=\"content-centered__flair-circle\">\n        <svg width=\"150\" height=\"150\" viewBox=\"0 0 150 150\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M75 150C116.421 150 150 116.422 150 75.0002C150 33.5788 116.421 0 75 0C33.5786 0 0 33.5788 0 75.0002C0 116.422 33.5786 150 75 150Z\" fill=\"url(#paint0_linear_2055_6575)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2055_6575\" x1=\"-1.43193e-06\" y1=\"127.11\" x2=\"110.601\" y2=\"119.383\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    \n<section class=\"flexible-layout-body-content\">\n    <h6><b>THE CHALLENGE<\/b><\/h6>\n<p><span style=\"background-color: var(--bs-body-bg); color: var(--bs-body-color); font-family: var(--bs-body-font-family); font-size: var(--bs-body-font-size); text-align: var(--bs-body-text-align);\">T.Rowe Price is a global asset management firm that offers retirement plans, investment funds, education savings plans, and more for individual investors and institutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of their 401k marketing strategy, T. Rowe Price addresses a common challenge: many well-informed Americans, including their investors, know the importance of saving for retirement but aren\u2019t doing so or aren\u2019t saving enough. And many are eager for retirement planning information and advice.<\/span><\/p>\n<h6><b>THE OUTCOME<\/b><\/h6>\n<p><b>Personalized Video Enhances 401k Marketing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To tackle these challenges, T. Rowe Price integrates personalized video into their 401k marketing and client engagement strategy using the SundaySky platform. These videos motivate plan participants to stay abreast of their retirement planning by delivering up-to-date, personalized information on their accounts and retirement goals. The videos focus on critical touchpoints, from account onboarding and contribution education to account check-in and security tips.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each video touchpoint offers account details that engage clients personally, offering not just information about retirement, but the most relevant and important action points for plan members based on where they are in their retirement savings journeys.<\/span><\/p>\n<\/section>\n<div class=\"flexible-layout-video-slider\">\n            <div class=\"flexible-layout-video-slider__slider-wrapper\">\n            <div class=\"flexible-layout-video-slider__slider splide\" aria-label=\"Video Slider\">\n                <div class=\"splide__track\">\n                    <ul class=\"splide__list\">\n                                                    <li class=\"flexible-layout-video-slider__slide splide__slide\">\n                                <div class=\"flexible-layout-video-slider__slide-wrapper\">\n                                                                            <div class=\"video-wrapper\">\n                                            <video src=\"https:\/\/content.sundaysky.com\/T%20Rowe%20Price\/TRowePrice_AccountCheckIn_Demo_2022.mp4\" aria-hidden=\"true\" controls volume id=\"block_e63c217cec79e2073bc89303543829340-Video\" aria-controlleby=\"block_e63c217cec79e2073bc89303543829340-VideoButton\" controlsList=\"nodownload\" oncontextmenu=\"return false;\"><\/video>\n                                                                                                                                                <button class=\"flexible-layout-video-slider__play-button\" aria-controls=\"block_e63c217cec79e2073bc89303543829340-Video\" id=\"block_e63c217cec79e2073bc89303543829340-VideoButton\" aria-expanded=\"false\">\n                                                        <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"354\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/08\/TRowePrice_AccountCheckIn_Demo_2022-1024x566.png\" class=\"attachment-large size-large\" alt=\"T. Rowe Price personalized account video\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/08\/TRowePrice_AccountCheckIn_Demo_2022-1024x566.png 1024w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/08\/TRowePrice_AccountCheckIn_Demo_2022-300x166.png 300w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/08\/TRowePrice_AccountCheckIn_Demo_2022-768x424.png 768w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/08\/TRowePrice_AccountCheckIn_Demo_2022.png 1260w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                        <span class=\"flexible-layout-video-slider__play-icon\">\n                                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" aria-hidden=\"true\" viewBox=\"0 0 134 133\"><circle cx=\"67\" cy=\"66.5\" r=\"66.5\" fill=\"#F7F6F0\"\/><circle cx=\"68\" cy=\"67\" r=\"56\" fill=\"#0253E5\"\/><path fill=\"#fff\" d=\"M91 64.768c1.333.77 1.333 2.694 0 3.464l-32.25 18.62c-1.333.77-3-.193-3-1.733V47.88c0-1.54 1.667-2.501 3-1.732L91 64.768Z\"\/><\/svg>                                                        <\/span>\n                                                    <\/button>\n                                                                                                                                                                                <\/div>\n                                                                        <div class=\"slide-content\">\n                                                                                    <p>An example video for the investor\u2019s account check-in within the first year.<\/p>\n                                                                            <\/div>\n                                <\/div>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<section class=\"flexible-layout-body-content\">\n    <p><b>Personalized Video Reduces Retirement Anxiety<\/b><\/p>\n<p><span style=\"font-weight: 400;\">By incorporating account information into engaging, personalized videos, the SundaySky platform enhances T. Rowe Price\u2019s 401k marketing by motivating participants to take positive actions toward their futures. Clients who view the videos are more likely to complete the recommended actions and remain engaged and interested in their retirement planning.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">T. Rowe Price video viewers increased their salary deferrals and were more likely to complete a plan rollover from a prior 401k plan, opposed to non-video viewers. What\u2019s more, T. Rowe Price\u2019s Account Check-In video won the Platinum Winner for the 2022 Viddy Award and the 2022 MarCom Award.\u00a0<\/span><\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Personalized video is a critical asset in T. Rowe Price&#8217;s 401k marketing strategy, consistently delivering high value and positive business outcomes.<\/li>\n<\/ul>\n<\/section>\n<blockquote class=\"flexible-layout-blockquote\">\n    <svg width=\"55\" height=\"42\" viewBox=\"0 0 55 42\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 41.4116V29.5631C0 26.1557 0.63889 22.6128 1.91667 18.9343C3.23317 15.2172 5.01431 11.713 7.2601 8.42172C9.54461 5.09176 12.1002 2.28452 14.9268 0L24.6843 6.3308C22.3998 9.77693 20.4832 13.3779 18.9343 17.1338C17.4242 20.851 16.6886 24.9554 16.7273 29.447V41.4116H0ZM29.447 41.4116V29.5631C29.447 26.1557 30.0859 22.6128 31.3636 18.9343C32.6801 15.2172 34.4613 11.713 36.7071 8.42172C38.9916 5.09176 41.5471 2.28452 44.3737 0L54.1313 6.3308C51.8468 9.77693 49.9301 13.3779 48.3813 17.1338C46.8712 20.851 46.1355 24.9554 46.1742 29.447V41.4116H29.447Z\" fill=\"url(#paint0_linear_2457_8449)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2457_8449\" x1=\"-24.9127\" y1=\"41.4116\" x2=\"15.4315\" y2=\"70.0692\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <p class=\"quote\">&#8220;Those viewing SundaySky videos increased savings contributions 550% more than those who did not. Additionally, 97% of viewers reported that the videos were useful to them, and 92% said they positively affected their opinion of us.&#8221;<\/p>    <p class=\"attribution\"><cite>Kirk Kness<\/cite><\/p>    <p class=\"position\">Vice President of Emerging Solutions, T. Rowe Price<\/p><\/blockquote><\/section>\n\n\n\n<section class=\"ssky-block related-customer-stories full-width\">\n    <div class=\"related-customer-stories__wrapper\">\n        <h2>Related Customer Stories<\/h2>                    <ul class=\"related-customer-stories__grid\">\n            <li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/03_Bank_of_America_640.gif\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/boa2-1.jpg\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/logo_bofa-blue.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>Conveying transparency of rewards to deepen customer relationships. <\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/bank-of-america-loyalty-program\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about Bank Of America<\/a>\n<\/li><li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/04_ETRADE_640-1.gif\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/et_t.jpg\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/logo_ETRADE-31.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>Enabling relevancy and speed-to-market by launching with contextual messages, evolving personalization over time.<\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/etrade\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about E*TRADE<\/a>\n<\/li>            <\/ul>\n                <\/div>\n<\/section>\n\n\n<section class=\"content-cta-half-media ssky-block full-width overlap-footer\">\n    <div class=\"content-cta-half-media__wrapper-wrapper\">\n        <div class=\"content-cta-half-media__wrapper\">\n            <div class=\"content-cta-half-media__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"360\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847.webp 431w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847-300x251.webp 300w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/>                            <\/div>\n            <div class=\"content-cta-half-media__content\">\n                                    <h2>PERSONALIZED VIDEOS. BUSINESS-SIZED IMPACT.<\/h2>\n                                                    <div><p><span style=\"font-weight: 400;\">The SundaySky Video Platform has proven to engage customers. Engaged customers buy more, cost less to service, stay longer and tell their friends. Schedule a demo to see how video engagement can transform your customer experience and your bottom line.<\/span><\/p>\n<\/div>\n                                                    <div class=\"button-container\">\n                                                                <a class=\"primary-btn outline-gradient-filled\" href=\"https:\/\/staging.sundaysky.com\/schedule-a-demo\/\" target=\"_self\">Book a Demo<\/a>\n                                                        <\/div>\n                            <\/div>\n            <span class=\"content-cta-half-media__flair-top\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"606\" height=\"487\" fill=\"none\"><path fill=\"#E689F1\" d=\"M43.662 135.373 40 131.703l6.52-6.521-6.52-6.52L43.662 115l10.19 10.182-10.19 10.191Z\"\/><path fill=\"#0253E5\" d=\"M80.498 486.304a9.316 9.316 0 0 0 9.316-9.317 9.316 9.316 0 0 0-18.632 0 9.316 9.316 0 0 0 9.316 9.317ZM496.316 18.632a9.316 9.316 0 1 0 0-18.632 9.316 9.316 0 0 0 0 18.632ZM596.009 485.009c-4.969 0-9.009-4.04-9.009-9.009h4.898a4.114 4.114 0 0 0 4.111 4.111A4.114 4.114 0 0 0 600.12 476h4.898c0 4.969-4.04 9.009-9.009 9.009Z\"\/><path fill=\"#E689F1\" d=\"M596.009 14.009C591.04 14.009 587 9.969 587 5h4.898a4.114 4.114 0 0 0 4.111 4.11A4.114 4.114 0 0 0 600.12 5h4.898c0 4.97-4.04 9.009-9.009 9.009ZM604.735 119.599 601.136 116l-5.773 5.765-5.764-5.765-3.599 3.599 5.765 5.764-5.765 5.765 3.599 3.607 5.764-5.773 5.773 5.773 3.599-3.607-5.765-5.765 5.765-5.764ZM9.93 397.623 0 414.806h19.86l-9.93-17.183ZM495.93 469 486 486.183h19.861L495.93 469Z\"\/><path fill=\"#fff\" d=\"M53.755 0H35.918v17.837h17.837V0Z\"\/><path fill=\"#0253E5\" d=\"M53.755 0H35.918v17.837h17.837V0Z\"\/><\/svg>            <\/span>\n            <span class=\"content-cta-half-media__flair-bottom\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"157\" height=\"493\" fill=\"none\"><path fill=\"#0253E5\" d=\"M146.93 0 137 17.183h19.861L146.93 0Z\"\/><path fill=\"#E689F1\" d=\"M146.316 197.632a9.316 9.316 0 1 0 0-18.632 9.316 9.316 0 0 0 0 18.632Z\"\/><path fill=\"#0253E5\" d=\"M75.009 382.009c-4.97 0-9.009-4.04-9.009-9.009h4.898a4.114 4.114 0 0 0 4.111 4.111 4.114 4.114 0 0 0 4.11-4.111h4.899c0 4.969-4.04 9.009-9.009 9.009Z\"\/><path fill=\"#E689F1\" d=\"M155.735 477.599 152.136 474l-5.773 5.765-5.764-5.765-3.599 3.599 5.765 5.764-5.765 5.765 3.599 3.607 5.764-5.773 5.773 5.773 3.599-3.607-5.765-5.765 5.765-5.764ZM84.735 4.599 81.135 1l-5.772 5.765L69.6 1 66 4.599l5.764 5.764L66 16.128l3.599 3.607 5.764-5.773 5.773 5.773 3.599-3.607-5.765-5.765L84.735 4.6ZM9.93 474 0 491.183h19.86L9.93 474Z\"\/><\/svg>            <\/span>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Scaling the use of personalized video across multiple touchpoints in the investor journey to increase salary deferrals and realize contribution potential. <\/p>\n","protected":false},"author":7,"featured_media":7247,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"industry":[97],"use_case":[107,109,117],"blog-topic":[],"class_list":["post-3156","customers","type-customers","status-publish","format-standard","has-post-thumbnail","hentry","industry-finserv","use_case-onboarding","use_case-service-and-support","use_case-customer-education"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>401k Marketing Videos Simplify Retirement Planning | SundaySky<\/title>\n<meta name=\"description\" content=\"See how T. 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