{"id":5435,"date":"2021-05-11T14:02:26","date_gmt":"2021-05-11T18:02:26","guid":{"rendered":"https:\/\/staging.sundaysky.com\/?post_type=customers&#038;p=5435"},"modified":"2025-02-12T17:34:16","modified_gmt":"2025-02-12T17:34:16","slug":"albertsons","status":"publish","type":"customers","link":"https:\/\/staging.sundaysky.com\/jp\/customers\/albertsons\/","title":{"rendered":"Albertsons"},"content":{"rendered":"<section class=\"content-centered ssky-block full-width\">\n    <span class=\"content-centered__flair-halfcircle\">\n        <svg width=\"307\" height=\"153\" viewBox=\"0 0 307 153\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M153.5 153C68.8871 153 0 84.337 0 0L83.4996 0C83.4996 38.562 114.951 69.7727 153.5 69.7727C192.049 69.7727 223.5 38.4233 223.5 0L307 0C307 84.337 238.113 153 153.5 153Z\" fill=\"url(#paint0_linear_2060_7739)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2060_7739\" x1=\"0\" y1=\"14.9026\" x2=\"307\" y2=\"14.9026\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#FB545C\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    <span class=\"content-centered__flair-square\">\n        <svg width=\"176\" height=\"176\" viewBox=\"0 0 176 176\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<rect width=\"176\" height=\"176\" fill=\"url(#paint0_linear_2466_9916)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2466_9916\" x1=\"-81\" y1=\"176\" x2=\"71.3652\" y2=\"258.798\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    <span class=\"content-centered__flair-circle\">\n        <svg width=\"150\" height=\"150\" viewBox=\"0 0 150 150\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M75 150C116.421 150 150 116.422 150 75.0002C150 33.5788 116.421 0 75 0C33.5786 0 0 33.5788 0 75.0002C0 116.422 33.5786 150 75 150Z\" fill=\"url(#paint0_linear_2055_6575)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2055_6575\" x1=\"-1.43193e-06\" y1=\"127.11\" x2=\"110.601\" y2=\"119.383\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    \n<section class=\"flexible-layout-body-content\">\n    <p>Albertsons faced the challenge of declining print readership and wanted to drive in-store shoppers to e-commerce across multiple banners. By partnering with SundaySky, the grocery chain efficiently migrated their circulars to video, which included curated weekly ad content with real-time price and item data. Not only did scene flexibility allow Albertsons to scale video circulars across 10 banners, including Safeway, Vons, Pavillions and more, it also enabled agile iterations to support holiday, New Year\u2019s, and evergreen creative versions. Learn more about our\u00a0<a href=\"https:\/\/staging.sundaysky.com\/solutions\/advertising\/\" target=\"_blank\" rel=\"noopener\">dynamic video advertising solutions<\/a>.<\/p>\n<\/section>\n<section class=\"flexible-layout-body-content\">\n    <h6><span class=\"para-title\">DYNAMIC CREATIVE THAT PERFORMS<\/span><\/h6>\n<p>Leverage existing store brand assets with localized price and item, relevant promotions and seasonal content, store level fulfillment and shopping services, and local store information based on viewer\u2019s geo location.<\/p>\n<\/section>\n<div class=\"flexible-layout-video-slider\">\n            <div class=\"flexible-layout-video-slider__slider-wrapper\">\n            <div class=\"flexible-layout-video-slider__slider splide\" aria-label=\"Video Slider\">\n                <div class=\"splide__track\">\n                    <ul class=\"splide__list\">\n                                                    <li class=\"flexible-layout-video-slider__slide splide__slide\">\n                                <div class=\"flexible-layout-video-slider__slide-wrapper\">\n                                                                            <div class=\"video-wrapper\">\n                                            <video src=\"https:\/\/content.sundaysky.com\/Albertsons\/Albertsons%20Holiday%20creative.mp4\" aria-hidden=\"true\" controls volume id=\"block_d6fd4357efa925c3c7f842b906d74ef10-Video\" aria-controlleby=\"block_d6fd4357efa925c3c7f842b906d74ef10-VideoButton\" controlsList=\"nodownload\" oncontextmenu=\"return false;\"><\/video>\n                                                                                                                                                <button class=\"flexible-layout-video-slider__play-button\" aria-controls=\"block_d6fd4357efa925c3c7f842b906d74ef10-Video\" id=\"block_d6fd4357efa925c3c7f842b906d74ef10-VideoButton\" aria-expanded=\"false\">\n                                                        <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"358\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/05\/Albertsons-Safeway-Holiday-Player-Poster-Image-1024x572.png\" class=\"attachment-large size-large\" alt=\"Albertsons Safeway Grocery Store Advertising\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/05\/Albertsons-Safeway-Holiday-Player-Poster-Image-1024x572.png 1024w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/05\/Albertsons-Safeway-Holiday-Player-Poster-Image-300x168.png 300w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/05\/Albertsons-Safeway-Holiday-Player-Poster-Image-768x429.png 768w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/05\/Albertsons-Safeway-Holiday-Player-Poster-Image.png 1279w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                        <span class=\"flexible-layout-video-slider__play-icon\">\n                                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" aria-hidden=\"true\" viewBox=\"0 0 134 133\"><circle cx=\"67\" cy=\"66.5\" r=\"66.5\" fill=\"#F7F6F0\"\/><circle cx=\"68\" cy=\"67\" r=\"56\" fill=\"#0253E5\"\/><path fill=\"#fff\" d=\"M91 64.768c1.333.77 1.333 2.694 0 3.464l-32.25 18.62c-1.333.77-3-.193-3-1.733V47.88c0-1.54 1.667-2.501 3-1.732L91 64.768Z\"\/><\/svg>                                                        <\/span>\n                                                    <\/button>\n                                                                                                                                                                                <\/div>\n                                                                        <div class=\"slide-content\">\n                                                                            <\/div>\n                                <\/div>\n                            <\/li>\n                                                    <li class=\"flexible-layout-video-slider__slide splide__slide\">\n                                <div class=\"flexible-layout-video-slider__slide-wrapper\">\n                                                                            <div class=\"video-wrapper\">\n                                            <video src=\"https:\/\/content.sundaysky.com\/Albertsons\/Albertsons%20New%20Years%20creative.mp4\" aria-hidden=\"true\" controls volume id=\"block_d6fd4357efa925c3c7f842b906d74ef11-Video\" aria-controlleby=\"block_d6fd4357efa925c3c7f842b906d74ef11-VideoButton\" controlsList=\"nodownload\" oncontextmenu=\"return false;\"><\/video>\n                                                                                                                                                <button class=\"flexible-layout-video-slider__play-button\" aria-controls=\"block_d6fd4357efa925c3c7f842b906d74ef11-Video\" id=\"block_d6fd4357efa925c3c7f842b906d74ef11-VideoButton\" aria-expanded=\"false\">\n                                                        <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"358\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/05\/Albertsons-Safeway-Player-Poster-Image-1024x572.png\" class=\"attachment-large size-large\" alt=\"Safeway Grocery Store Advertising\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/05\/Albertsons-Safeway-Player-Poster-Image-1024x572.png 1024w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/05\/Albertsons-Safeway-Player-Poster-Image-300x168.png 300w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/05\/Albertsons-Safeway-Player-Poster-Image-768x429.png 768w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/05\/Albertsons-Safeway-Player-Poster-Image.png 1279w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                        <span class=\"flexible-layout-video-slider__play-icon\">\n                                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" aria-hidden=\"true\" viewBox=\"0 0 134 133\"><circle cx=\"67\" cy=\"66.5\" r=\"66.5\" fill=\"#F7F6F0\"\/><circle cx=\"68\" cy=\"67\" r=\"56\" fill=\"#0253E5\"\/><path fill=\"#fff\" d=\"M91 64.768c1.333.77 1.333 2.694 0 3.464l-32.25 18.62c-1.333.77-3-.193-3-1.733V47.88c0-1.54 1.667-2.501 3-1.732L91 64.768Z\"\/><\/svg>                                                        <\/span>\n                                                    <\/button>\n                                                                                                                                                                                <\/div>\n                                                                        <div class=\"slide-content\">\n                                                                            <\/div>\n                                <\/div>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div><\/section>\n\n\n\n<section class=\"ssky-block related-customer-stories full-width\">\n    <div class=\"related-customer-stories__wrapper\">\n        <h2>Related Customer Stories<\/h2>                    <ul class=\"related-customer-stories__grid\">\n            <li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/23_MEIJER02.gif\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/23_MEIJER02_still.jpg\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/logo_meijer-blue.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>Modernizing the weekly circular with hyper-relevant, local and seasonal messaging to drive in-store foot-traffic.<\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/meijer\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about Meijer<\/a>\n<\/li><li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/30_Staples-1.gif\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/staples4.jpg\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/logo_staples-BLUE.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>Turning passive browsers into active shoppers across buying journeys.<\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/staples\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about Staples<\/a>\n<\/li>            <\/ul>\n                <\/div>\n<\/section>\n\n\n<section class=\"content-cta-half-media ssky-block full-width overlap-footer\">\n    <div class=\"content-cta-half-media__wrapper-wrapper\">\n        <div class=\"content-cta-half-media__wrapper\">\n            <div class=\"content-cta-half-media__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"360\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847.webp 431w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847-300x251.webp 300w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/>                            <\/div>\n            <div class=\"content-cta-half-media__content\">\n                                    <h2>DISTRIBUTE DIGITAL CIRCULARS<\/h2>\n                                                    <div><p>It\u2019s time to amplify your advertising strategy with data-driven, highly engaging video that outperforms your digital benchmarks. Discover what\u2019s possible and book a demo to see the power of SundaySky\u2019s Video Platform in action.<\/p>\n<\/div>\n                                                    <div class=\"button-container\">\n                                                                <a class=\"primary-btn outline-gradient-filled\" href=\"https:\/\/staging.sundaysky.com\/schedule-a-demo\/\" target=\"_self\">Book a Demo<\/a>\n                                                        <\/div>\n                            <\/div>\n            <span class=\"content-cta-half-media__flair-top\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"606\" height=\"487\" fill=\"none\"><path fill=\"#E689F1\" d=\"M43.662 135.373 40 131.703l6.52-6.521-6.52-6.52L43.662 115l10.19 10.182-10.19 10.191Z\"\/><path fill=\"#0253E5\" d=\"M80.498 486.304a9.316 9.316 0 0 0 9.316-9.317 9.316 9.316 0 0 0-18.632 0 9.316 9.316 0 0 0 9.316 9.317ZM496.316 18.632a9.316 9.316 0 1 0 0-18.632 9.316 9.316 0 0 0 0 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stores.<\/p>\n","protected":false},"author":7,"featured_media":7184,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"industry":[95],"use_case":[118],"blog-topic":[],"class_list":["post-5435","customers","type-customers","status-publish","format-standard","has-post-thumbnail","hentry","industry-e-commerce","use_case-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albertsons | SundaySky<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albertsons | SundaySky\" \/>\n<meta property=\"og:description\" content=\"Scaling dynamic video circulars across 10 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