{"id":5927,"date":"2021-10-19T07:48:31","date_gmt":"2021-10-19T11:48:31","guid":{"rendered":"https:\/\/staging.sundaysky.com\/?post_type=customers&#038;p=5927"},"modified":"2025-02-19T21:07:54","modified_gmt":"2025-02-19T21:07:54","slug":"product-adoption-okta","status":"publish","type":"customers","link":"https:\/\/staging.sundaysky.com\/jp\/customers\/product-adoption-okta\/","title":{"rendered":"Okta"},"content":{"rendered":"<section class=\"content-centered ssky-block full-width\">\n    <span class=\"content-centered__flair-halfcircle\">\n        <svg width=\"307\" height=\"153\" viewBox=\"0 0 307 153\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M153.5 153C68.8871 153 0 84.337 0 0L83.4996 0C83.4996 38.562 114.951 69.7727 153.5 69.7727C192.049 69.7727 223.5 38.4233 223.5 0L307 0C307 84.337 238.113 153 153.5 153Z\" fill=\"url(#paint0_linear_2060_7739)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2060_7739\" x1=\"0\" y1=\"14.9026\" x2=\"307\" y2=\"14.9026\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#FB545C\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    <span class=\"content-centered__flair-square\">\n        <svg width=\"176\" height=\"176\" viewBox=\"0 0 176 176\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<rect width=\"176\" height=\"176\" fill=\"url(#paint0_linear_2466_9916)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2466_9916\" x1=\"-81\" y1=\"176\" x2=\"71.3652\" y2=\"258.798\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    <span class=\"content-centered__flair-circle\">\n        <svg width=\"150\" height=\"150\" viewBox=\"0 0 150 150\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M75 150C116.421 150 150 116.422 150 75.0002C150 33.5788 116.421 0 75 0C33.5786 0 0 33.5788 0 75.0002C0 116.422 33.5786 150 75 150Z\" fill=\"url(#paint0_linear_2055_6575)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2055_6575\" x1=\"-1.43193e-06\" y1=\"127.11\" x2=\"110.601\" y2=\"119.383\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    \n<section class=\"flexible-layout-body-content\">\n    <h6><b>THE CHALLENGE<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Okta is the leading identity and access management software for business. The company faced challenges with customers struggling to implement their security tools\u2014particularly those without a dedicated customer success manager. Busy IT administrators often delayed or ignored onboarding emails, leading to incomplete setup.<\/span><\/p>\n<h6><\/h6>\n<h6><b>THE SOLUTION<\/b><\/h6>\n<p><b>A Video-Enabled Product Adoption Strategy\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Okta chose SundaySky to onboard IT admins with personalized video to encourage product adoption actions like account set-up and realize early value of identity security.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video templates in <\/span><a href=\"https:\/\/staging.sundaysky.com\/platform\/\"><span style=\"font-weight: 400;\">SundaySky\u2019s Video Platform<\/span><\/a><span style=\"font-weight: 400;\"> enable Okta to efficiently use its internal resources and existing creative assets to rapidly build flexible messages personalized to each customer. Dynamic data elements tailored the video with the right products purchased and necessary steps to take for each customer.<\/span><\/p>\n<\/section>\n<blockquote class=\"flexible-layout-blockquote\">\n    <svg width=\"55\" height=\"42\" viewBox=\"0 0 55 42\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 41.4116V29.5631C0 26.1557 0.63889 22.6128 1.91667 18.9343C3.23317 15.2172 5.01431 11.713 7.2601 8.42172C9.54461 5.09176 12.1002 2.28452 14.9268 0L24.6843 6.3308C22.3998 9.77693 20.4832 13.3779 18.9343 17.1338C17.4242 20.851 16.6886 24.9554 16.7273 29.447V41.4116H0ZM29.447 41.4116V29.5631C29.447 26.1557 30.0859 22.6128 31.3636 18.9343C32.6801 15.2172 34.4613 11.713 36.7071 8.42172C38.9916 5.09176 41.5471 2.28452 44.3737 0L54.1313 6.3308C51.8468 9.77693 49.9301 13.3779 48.3813 17.1338C46.8712 20.851 46.1355 24.9554 46.1742 29.447V41.4116H29.447Z\" fill=\"url(#paint0_linear_2457_8449)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2457_8449\" x1=\"-24.9127\" y1=\"41.4116\" x2=\"15.4315\" y2=\"70.0692\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <p class=\"quote\">&#8220;The ability for SundaySky to hook into our Salesforce and our data warehouse where we know what customers have or haven\u2019t done in the product allows us to provide personalized relevant guidance to customers that is more likely to drive them to take action.&#8221;<\/p>    <p class=\"attribution\"><cite>Alana Stoltzfus<\/cite><\/p>    <p class=\"position\">Sr. Digital Growth Manager, Okta<\/p><\/blockquote>\n<div class=\"flexible-layout-video-slider\">\n            <div class=\"flexible-layout-video-slider__slider-wrapper\">\n            <div class=\"flexible-layout-video-slider__slider splide\" aria-label=\"Video Slider\">\n                <div class=\"splide__track\">\n                    <ul class=\"splide__list\">\n                                           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                                     <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"358\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/10\/Okta_Onboarding_Demo_Acme-1024x573.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/10\/Okta_Onboarding_Demo_Acme-1024x573.png 1024w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/10\/Okta_Onboarding_Demo_Acme-300x168.png 300w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/10\/Okta_Onboarding_Demo_Acme-768x430.png 768w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/10\/Okta_Onboarding_Demo_Acme-1536x860.png 1536w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/10\/Okta_Onboarding_Demo_Acme-2048x1146.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                        <span class=\"flexible-layout-video-slider__play-icon\">\n              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<\/li>\n                                            <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<section class=\"flexible-layout-body-content\">\n    <p><b>Greater Product Adoption and Improved Customer Health<\/b><\/p>\n<p><span style=\"font-weight: 400;\">By integrating video in its self-serve motion for customer onboarding and product adoption, Okta is able to provide customers the relevant, personalized guidance they need to take action and digitally scale the customer success motion without relying on incremental headcount.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Okta\u2019s video onboarding program has increased email open and video engagement rates. Customer product adoption is on the rise and customer relationships are deepening: customers that engage with videos have healthier account scores, decreased churn, and cost less to serve.<\/span><\/p>\n<\/section><\/section>\n\n\n\n<section class=\"ssky-block related-customer-stories full-width\">\n    <div class=\"related-customer-stories__wrapper\">\n        <h2>Related Customer Stories<\/h2>                    <ul class=\"related-customer-stories__grid\">\n            <li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/03_Bank_of_America_640.gif\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/boa2-1.jpg\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/logo_bofa-blue.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>Conveying transparency of rewards to deepen customer relationships. <\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/bank-of-america-loyalty-program\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about Bank Of America<\/a>\n<\/li><li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/06\/IntouchCX.gif\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/07\/Intouchcx_01_Welcome-Video_poster-image-1.png\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/07\/logo_Intouchcx_blue.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>Elevating the employee onboarding experience journey with video at a global scale to reduce attrition within the first month.<\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/employee-onboarding-experience-intouchcx\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about IntouchCX<\/a>\n<\/li><li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/03\/Anthem-Medicare.png\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2021\/03\/Anthem-Medicare.png\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/10\/logo_elevancehealth-blue.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>Guiding members through their healthcare onboarding and renewal processes.<\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/elevance-health\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about Elevance Health<\/a>\n<\/li>            <\/ul>\n                <\/div>\n<\/section>\n\n\n<section class=\"content-cta-half-media ssky-block full-width overlap-footer\">\n    <div class=\"content-cta-half-media__wrapper-wrapper\">\n        <div class=\"content-cta-half-media__wrapper\">\n            <div class=\"content-cta-half-media__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"360\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847.webp 431w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847-300x251.webp 300w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/>                            <\/div>\n            <div class=\"content-cta-half-media__content\">\n                                    <h2>YOUR STORY, STARRING YOUR DATA<\/h2>\n                                                    <div><p>SundaySky amplifies your data strategy and existing video investments to transform customer engagement for next-level business outcomes. Schedule a platform demo and let us show you how.<\/p>\n<\/div>\n                                                    <div class=\"button-container\">\n                                                                <a class=\"primary-btn outline-gradient-filled\" href=\"https:\/\/staging.sundaysky.com\/schedule-a-demo\/\" target=\"_self\">Book a Demo<\/a>\n                                                        <\/div>\n                            <\/div>\n            <span class=\"content-cta-half-media__flair-top\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"606\" height=\"487\" fill=\"none\"><path fill=\"#E689F1\" d=\"M43.662 135.373 40 131.703l6.52-6.521-6.52-6.52L43.662 115l10.19 10.182-10.19 10.191Z\"\/><path fill=\"#0253E5\" d=\"M80.498 486.304a9.316 9.316 0 0 0 9.316-9.317 9.316 9.316 0 0 0-18.632 0 9.316 9.316 0 0 0 9.316 9.317ZM496.316 18.632a9.316 9.316 0 1 0 0-18.632 9.316 9.316 0 0 0 0 18.632ZM596.009 485.009c-4.969 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content.<\/p>\n","protected":false},"author":7,"featured_media":9460,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"industry":[93,119],"use_case":[107],"blog-topic":[],"class_list":["post-5927","customers","type-customers","status-publish","format-standard","has-post-thumbnail","hentry","industry-b2b","industry-software","use_case-onboarding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Okta Drives Product Adoption With Personalized Video | SundaySky<\/title>\n<meta name=\"description\" content=\"Okta accelerates product adoption with personalized video to engage users, enhance onboarding, and drive seamless customer experiences.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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