{"id":6544,"date":"2020-06-12T08:57:34","date_gmt":"2020-06-12T08:57:34","guid":{"rendered":"http:\/\/sundaysky.localhost\/?post_type=customers&p=57"},"modified":"2025-02-12T17:35:15","modified_gmt":"2025-02-12T17:35:15","slug":"bank-of-america-loyalty-program","status":"publish","type":"customers","link":"https:\/\/staging.sundaysky.com\/jp\/customers\/bank-of-america-loyalty-program\/","title":{"rendered":"Bank Of America"},"content":{"rendered":"
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THE CHALLENGE<\/h6>\n

Preferred Rewards is Bank of America’s loyalty program for consumer banking and investment clients. Like most loyalty programs for banks, it\u2019s designed to generate assets even as it improves customer experience and satisfaction.\u00a0<\/span><\/p>\n

It\u2019s not easy to keep customers informed on the details of such programs. And it\u2019s often not easy for customers to read or understand them, which makes improving customer satisfaction a challenge.<\/span><\/p>\n

Bank of America realized a key pain point for Preferred Rewards clients was clarity of the program\u2019s benefits. Customers knew they were getting benefits and rewards from the bank loyalty program, but they were unclear about what they were\u2014or they weren\u2019t keeping up with them.<\/span><\/p>\n

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THE OUTCOME<\/h6>\n

A Bank Loyalty Program Gets Personal With Video<\/b><\/p>\n

To meet the challenges, Bank of America creates and delivers to all its bank loyalty program clients summary videos of their program activity. Delivered annually, these personalized videos convey transparency of rewards earned to available benefits.<\/span><\/p>\n<\/section>\n

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