{"id":6563,"date":"2020-06-12T09:06:48","date_gmt":"2020-06-12T09:06:48","guid":{"rendered":"http:\/\/sundaysky.localhost\/?post_type=customers&#038;p=75"},"modified":"2025-02-12T17:33:53","modified_gmt":"2025-02-12T17:33:53","slug":"etrade","status":"publish","type":"customers","link":"https:\/\/staging.sundaysky.com\/jp\/customers\/etrade\/","title":{"rendered":"E*TRADE"},"content":{"rendered":"<section class=\"content-centered ssky-block full-width\">\n    <span class=\"content-centered__flair-halfcircle\">\n        <svg width=\"307\" height=\"153\" viewBox=\"0 0 307 153\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M153.5 153C68.8871 153 0 84.337 0 0L83.4996 0C83.4996 38.562 114.951 69.7727 153.5 69.7727C192.049 69.7727 223.5 38.4233 223.5 0L307 0C307 84.337 238.113 153 153.5 153Z\" fill=\"url(#paint0_linear_2060_7739)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2060_7739\" x1=\"0\" y1=\"14.9026\" x2=\"307\" y2=\"14.9026\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#FB545C\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    <span class=\"content-centered__flair-square\">\n        <svg width=\"176\" height=\"176\" viewBox=\"0 0 176 176\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<rect width=\"176\" height=\"176\" fill=\"url(#paint0_linear_2466_9916)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2466_9916\" x1=\"-81\" y1=\"176\" x2=\"71.3652\" y2=\"258.798\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    <span class=\"content-centered__flair-circle\">\n        <svg width=\"150\" height=\"150\" viewBox=\"0 0 150 150\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M75 150C116.421 150 150 116.422 150 75.0002C150 33.5788 116.421 0 75 0C33.5786 0 0 33.5788 0 75.0002C0 116.422 33.5786 150 75 150Z\" fill=\"url(#paint0_linear_2055_6575)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2055_6575\" x1=\"-1.43193e-06\" y1=\"127.11\" x2=\"110.601\" y2=\"119.383\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    \n<section class=\"flexible-layout-body-content\">\n    <h6>THE CHALLENGE<\/h6>\n<p><span style=\"font-weight: 400;\">In an industry laden with obtuse and confusing jargon, new customer education must be engaging and highly relevant in order to resonate.<\/span><\/p>\n<\/section>\n<div class=\"flexible-layout-video-slider\">\n            <div class=\"flexible-layout-video-slider__slider-wrapper\">\n            <div class=\"flexible-layout-video-slider__slider splide\" aria-label=\"Video Slider\">\n                <div class=\"splide__track\">\n                    <ul class=\"splide__list\">\n                                                    <li class=\"flexible-layout-video-slider__slide splide__slide\">\n                                <div class=\"flexible-layout-video-slider__slide-wrapper\">\n                                                                            <div class=\"video-wrapper\">\n                                            <video src=\"https:\/\/content.sundaysky.com\/E%20Trade\/ETRADE%20Retail%20Onboarding%202024_Brokerage%20Unfunded.mp4\" aria-hidden=\"true\" controls volume id=\"block_af5e45345b32b2a152a63558ba0e8cbe0-Video\" aria-controlleby=\"block_af5e45345b32b2a152a63558ba0e8cbe0-VideoButton\" controlsList=\"nodownload\" oncontextmenu=\"return false;\"><\/video>\n                                                                                                                                                <button class=\"flexible-layout-video-slider__play-button\" aria-controls=\"block_af5e45345b32b2a152a63558ba0e8cbe0-Video\" id=\"block_af5e45345b32b2a152a63558ba0e8cbe0-VideoButton\" aria-expanded=\"false\">\n                                                        <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/04_ETRADE_640_still2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/04_ETRADE_640_still2.jpg 640w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/04_ETRADE_640_still2-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                        <span class=\"flexible-layout-video-slider__play-icon\">\n                                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" aria-hidden=\"true\" viewBox=\"0 0 134 133\"><circle cx=\"67\" cy=\"66.5\" r=\"66.5\" fill=\"#F7F6F0\"\/><circle cx=\"68\" cy=\"67\" r=\"56\" fill=\"#0253E5\"\/><path fill=\"#fff\" d=\"M91 64.768c1.333.77 1.333 2.694 0 3.464l-32.25 18.62c-1.333.77-3-.193-3-1.733V47.88c0-1.54 1.667-2.501 3-1.732L91 64.768Z\"\/><\/svg>                                                        <\/span>\n                                                    <\/button>\n                                                                                                                                                                                <\/div>\n                                                                        <div class=\"slide-content\">\n                                                                                    <p>Customer Onboarding &#038; Account Funding<\/p>\n                                                                            <\/div>\n                                <\/div>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<section class=\"flexible-layout-body-content\">\n    <h6>THE OUTCOME<\/h6>\n<p><span style=\"font-weight: 400;\">E*TRADE partners with SundaySky to deliver personalized video onboarding experiences to convey transparency and educate customers on why and how to fund their account, use digital tools to self-serve, the tax implications of vesting, and the considerations on what to do with the proceeds. Video videos had a significantly higher funding rate and initial funding amount, lift in net new assets, and a lift in average annualized revenue.<\/span><\/p>\n<\/section><\/section>\n\n\n\n<section class=\"ssky-block related-customer-stories full-width\">\n    <div class=\"related-customer-stories__wrapper\">\n        <h2>Related Customer Stories<\/h2>                    <ul class=\"related-customer-stories__grid\">\n            <li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/33_TRowe.gif\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/08\/TRowePrice_Onboarding_0Contribution_Demo_2022.png\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/logo_TROWE-BLUE.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>Scaling the use of personalized video across multiple touchpoints in the investor journey to increase salary deferrals and realize contribution potential. <\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/401k-marketing-t-rowe-price\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about T. Rowe Price<\/a>\n<\/li><li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/03_Bank_of_America_640.gif\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/boa2-1.jpg\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/logo_bofa-blue.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>Conveying transparency of rewards to deepen customer relationships. <\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/bank-of-america-loyalty-program\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about Bank Of America<\/a>\n<\/li>            <\/ul>\n                <\/div>\n<\/section>\n\n\n<section class=\"content-cta-half-media ssky-block full-width overlap-footer\">\n    <div class=\"content-cta-half-media__wrapper-wrapper\">\n        <div class=\"content-cta-half-media__wrapper\">\n            <div class=\"content-cta-half-media__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"360\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847.webp 431w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847-300x251.webp 300w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/>                            <\/div>\n            <div class=\"content-cta-half-media__content\">\n                                    <h2>PERSONALIZED VIDEOS. BUSINESS-SIZED IMPACT.<\/h2>\n                                                    <div><p><span style=\"font-weight: 400;\">The SundaySky Video Platform has proven to engage customers. Engaged customers buy more, cost less to service, stay longer and tell their friends. Schedule a demo to see how video engagement can transform your customer experience and your bottom line.<\/span><\/p>\n<\/div>\n                                                    <div class=\"button-container\">\n                                                                <a class=\"primary-btn outline-gradient-filled\" href=\"https:\/\/staging.sundaysky.com\/schedule-a-demo\/\" target=\"_self\">Book a Demo<\/a>\n                                                        <\/div>\n                            <\/div>\n            <span class=\"content-cta-half-media__flair-top\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"606\" height=\"487\" fill=\"none\"><path fill=\"#E689F1\" d=\"M43.662 135.373 40 131.703l6.52-6.521-6.52-6.52L43.662 115l10.19 10.182-10.19 10.191Z\"\/><path fill=\"#0253E5\" d=\"M80.498 486.304a9.316 9.316 0 0 0 9.316-9.317 9.316 9.316 0 0 0-18.632 0 9.316 9.316 0 0 0 9.316 9.317ZM496.316 18.632a9.316 9.316 0 1 0 0-18.632 9.316 9.316 0 0 0 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time.<\/p>\n","protected":false},"author":7,"featured_media":6600,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"industry":[97],"use_case":[107],"blog-topic":[],"class_list":["post-6563","customers","type-customers","status-publish","format-standard","has-post-thumbnail","hentry","industry-finserv","use_case-onboarding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E*TRADE Boosts Account Funding with Video | SundaySky<\/title>\n<meta name=\"description\" content=\"E*TRADE partners with SundaySky to enhance customer education and drive higher funding rates with personalized video onboarding experiences.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" 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