{"id":7396,"date":"2022-10-30T15:37:15","date_gmt":"2022-10-30T15:37:15","guid":{"rendered":"https:\/\/staging.sundaysky.com\/?post_type=customers&#038;p=7396"},"modified":"2025-02-12T17:32:49","modified_gmt":"2025-02-12T17:32:49","slug":"sports-marketing-la-kings","status":"publish","type":"customers","link":"https:\/\/staging.sundaysky.com\/jp\/customers\/sports-marketing-la-kings\/","title":{"rendered":"Los Angeles Kings"},"content":{"rendered":"<section class=\"content-centered ssky-block full-width\">\n    <span class=\"content-centered__flair-halfcircle\">\n        <svg width=\"307\" height=\"153\" viewBox=\"0 0 307 153\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M153.5 153C68.8871 153 0 84.337 0 0L83.4996 0C83.4996 38.562 114.951 69.7727 153.5 69.7727C192.049 69.7727 223.5 38.4233 223.5 0L307 0C307 84.337 238.113 153 153.5 153Z\" fill=\"url(#paint0_linear_2060_7739)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2060_7739\" x1=\"0\" y1=\"14.9026\" x2=\"307\" y2=\"14.9026\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#FB545C\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    <span class=\"content-centered__flair-square\">\n        <svg width=\"176\" height=\"176\" viewBox=\"0 0 176 176\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<rect width=\"176\" height=\"176\" fill=\"url(#paint0_linear_2466_9916)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2466_9916\" x1=\"-81\" y1=\"176\" x2=\"71.3652\" y2=\"258.798\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    <span class=\"content-centered__flair-circle\">\n        <svg width=\"150\" height=\"150\" viewBox=\"0 0 150 150\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M75 150C116.421 150 150 116.422 150 75.0002C150 33.5788 116.421 0 75 0C33.5786 0 0 33.5788 0 75.0002C0 116.422 33.5786 150 75 150Z\" fill=\"url(#paint0_linear_2055_6575)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2055_6575\" x1=\"-1.43193e-06\" y1=\"127.11\" x2=\"110.601\" y2=\"119.383\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <\/span>\n    \n<section class=\"flexible-layout-body-content\">\n    <p><span style=\"font-weight: 400;\">The NHL team the Los Angeles Kings is based in the city where content is king and sports teams abound. When season ticket renewal period comes round, the team uses SundaySky to support its fan base with one-to-one communications as part of its sports marketing strategy, nurturing lifelong fans and enduring business, season after season.<\/span><\/p>\n<h6><b>THE SOLUTION<\/b><\/h6>\n<p><b>LA Kings Showing Love for Fans<\/b><\/p>\n<p><span style=\"font-weight: 400;\">SundaySky enables the LA Kings\u2019 sales and service team to personalize video communications and engage season ticket holders during renewals. From pre-game planning to parking, food options to puck drop, SundaySky personalized videos make the sports marketing experience compelling and gets fans excited each season and for every game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a finite number of tickets available in any venue and the team aims to expand revenues from ticket holders while keeping up with sports fans\u2019 preferences and consumption trends, such as favoring game highlights on social media. The LA Kings\u2019 sports marketing strategy leverages personalized video for season ticket holders, increasing the reach of its digital content, scaling its utility, and hyper-personalizing it at the same time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/section>\n<div class=\"flexible-layout-video-slider\">\n            <div class=\"flexible-layout-video-slider__slider-wrapper\">\n            <div class=\"flexible-layout-video-slider__slider splide\" aria-label=\"Video Slider\">\n                <div class=\"splide__track\">\n                    <ul class=\"splide__list\">\n                                                    <li class=\"flexible-layout-video-slider__slide splide__slide\">\n                                <div class=\"flexible-layout-video-slider__slide-wrapper\">\n                                                                            <div class=\"video-wrapper\">\n                                            <video src=\"https:\/\/content.sundaysky.com\/LAKings\/LA_Kings.mp4 \" aria-hidden=\"true\" controls volume id=\"block_5eb254b9e7738bae1247fe3c7798b2650-Video\" aria-controlleby=\"block_5eb254b9e7738bae1247fe3c7798b2650-VideoButton\" controlsList=\"nodownload\" oncontextmenu=\"return false;\"><\/video>\n                                                                                                                                                <button class=\"flexible-layout-video-slider__play-button\" aria-controls=\"block_5eb254b9e7738bae1247fe3c7798b2650-Video\" id=\"block_5eb254b9e7738bae1247fe3c7798b2650-VideoButton\" aria-expanded=\"false\">\n                                                        <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"359\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/06\/LA-Kings-case-study-poster-image-1-1024x575.png\" class=\"attachment-large size-large\" alt=\"Click to\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/06\/LA-Kings-case-study-poster-image-1-1024x575.png 1024w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/06\/LA-Kings-case-study-poster-image-1-300x168.png 300w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/06\/LA-Kings-case-study-poster-image-1-768x431.png 768w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/06\/LA-Kings-case-study-poster-image-1.png 1346w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                                        <span class=\"flexible-layout-video-slider__play-icon\">\n                                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" aria-hidden=\"true\" viewBox=\"0 0 134 133\"><circle cx=\"67\" cy=\"66.5\" r=\"66.5\" fill=\"#F7F6F0\"\/><circle cx=\"68\" cy=\"67\" r=\"56\" fill=\"#0253E5\"\/><path fill=\"#fff\" d=\"M91 64.768c1.333.77 1.333 2.694 0 3.464l-32.25 18.62c-1.333.77-3-.193-3-1.733V47.88c0-1.54 1.667-2.501 3-1.732L91 64.768Z\"\/><\/svg>                                                        <\/span>\n                                                    <\/button>\n                                                                                                                                                                                <\/div>\n                                                                        <div class=\"slide-content\">\n                                                                            <\/div>\n                                <\/div>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<section class=\"flexible-layout-body-content\">\n    <h6><b>THE OUTCOME<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">With customized videos using electrifying imagery to get fans pumped for the upcoming season, the LA Kings sales team uses SundaySky video analytics, such as view rates and amount of time spent viewing, to understand engagement and to score renewal likelihood. SundaySky helps busy sports marketing staff to amplify limited resources while being extra agile with their video messages, optimizing content and adjusting tone game by game in real time as the season progresses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LA Kings brings their hockey fandom engagement strategy to scale with SundaySky, using video footage, tailored content, and informed by data and automation, to reach fans and encourage them to become part of the team on and off the ice.<\/span><\/p>\n<\/section>\n<blockquote class=\"flexible-layout-blockquote\">\n    <svg width=\"55\" height=\"42\" viewBox=\"0 0 55 42\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 41.4116V29.5631C0 26.1557 0.63889 22.6128 1.91667 18.9343C3.23317 15.2172 5.01431 11.713 7.2601 8.42172C9.54461 5.09176 12.1002 2.28452 14.9268 0L24.6843 6.3308C22.3998 9.77693 20.4832 13.3779 18.9343 17.1338C17.4242 20.851 16.6886 24.9554 16.7273 29.447V41.4116H0ZM29.447 41.4116V29.5631C29.447 26.1557 30.0859 22.6128 31.3636 18.9343C32.6801 15.2172 34.4613 11.713 36.7071 8.42172C38.9916 5.09176 41.5471 2.28452 44.3737 0L54.1313 6.3308C51.8468 9.77693 49.9301 13.3779 48.3813 17.1338C46.8712 20.851 46.1355 24.9554 46.1742 29.447V41.4116H29.447Z\" fill=\"url(#paint0_linear_2457_8449)\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_2457_8449\" x1=\"-24.9127\" y1=\"41.4116\" x2=\"15.4315\" y2=\"70.0692\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#0253E5\"\/>\n<stop offset=\"1\" stop-color=\"#E689F1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>    <p class=\"quote\">&#8220;SundaySky is the perfect way for us to scale in a different medium and it\u2019s been an important tool in our arsenal of aligning customer service with our organizational vision.&#8221;<\/p>    <p class=\"attribution\"><cite>Mason Donley<\/cite><\/p>    <p class=\"position\">SVP, Ticket Sales, Service &#038; Operations, LA Kings<\/p><\/blockquote><\/section>\n\n\n\n<section class=\"ssky-block related-customer-stories full-width\">\n    <div class=\"related-customer-stories__wrapper\">\n        <h2>Related Customer Stories<\/h2>                    <ul class=\"related-customer-stories__grid\">\n            <li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/1800_Contacts_demo_1.gif\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/01_1800_Contacts_640_still.jpg\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/logo_1800-blue.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>A better customer experience yields conversions. <\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/1-800-contacts\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about 1-800 Contacts<\/a>\n<\/li><li class=\"customer-stories-card-old customer-box\">\n    <div>\n        <div class=\"image-container\">\n            <div class=\"overlay-gif\">\n                <img decoding=\"async\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/03_Bank_of_America_640.gif\" \/>\n            <\/div>\n            <img decoding=\"async\" class=\"poster\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2020\/06\/boa2-1.jpg\" \/>\n        <\/div>\n        <div class=\"cs-logo-box\">\n            <img decoding=\"async\" class=\"navy-logo cs-logo\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/10\/logo_bofa-blue.svg\" \/>\n        <\/div>\n\n        <p class=\"card-category\">Customer Stories<\/p>\n        \n        <span class=\"customer-para\"><p>Conveying transparency of rewards to deepen customer relationships. <\/p>\n<\/span>\n    <\/div>\n    <a href=\"https:\/\/staging.sundaysky.com\/jp\/customers\/bank-of-america-loyalty-program\/\" class=\"ssky-link\">Learn More<span class=\"sr-only\"> about Bank Of America<\/a>\n<\/li>            <\/ul>\n                <\/div>\n<\/section>\n\n\n<section class=\"content-cta-half-media ssky-block full-width overlap-footer\">\n    <div class=\"content-cta-half-media__wrapper-wrapper\">\n        <div class=\"content-cta-half-media__wrapper\">\n            <div class=\"content-cta-half-media__media\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"360\" src=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847.webp 431w, https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2024\/09\/Rectangle-847-300x251.webp 300w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/>                            <\/div>\n            <div class=\"content-cta-half-media__content\">\n                                    <h2>Lift customer engagement and drive lifelong fans. <\/h2>\n                                                                    <div class=\"button-container\">\n                                                                <a class=\"primary-btn outline-gradient-filled\" href=\"https:\/\/staging.sundaysky.com\/schedule-a-demo\/\" target=\"_self\">Book a Demo<\/a>\n                                                        <\/div>\n                            <\/div>\n            <span class=\"content-cta-half-media__flair-top\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"606\" 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     <\/span>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Driving fan engagement and season excitement to secure ticket renewals and increase customer lifetime value. <\/p>\n","protected":false},"author":4,"featured_media":7218,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"industry":[115],"use_case":[106],"blog-topic":[],"class_list":["post-7396","customers","type-customers","status-publish","format-standard","has-post-thumbnail","hentry","industry-travel","use_case-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intensify Your Sports Marketing Strategy | SundaySky Platform<\/title>\n<meta name=\"description\" content=\"Videos are key for this NHL team\u2019s sports marketing strategy. 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