{"id":20345,"date":"2018-04-03T08:55:02","date_gmt":"2018-04-03T08:55:02","guid":{"rendered":"https:\/\/staging.sundaysky.com\/news\/sundaysky-releases-next-generation-advertising-system-strengthens-brand-safety-increases-viewability-combats-ad-fraud\/"},"modified":"2025-02-11T22:45:35","modified_gmt":"2025-02-11T22:45:35","slug":"sundaysky-releases-next-generation-advertising-system-strengthens-brand-safety-increases-viewability-combats-ad-fraud","status":"publish","type":"news","link":"https:\/\/staging.sundaysky.com\/jp\/news\/sundaysky-releases-next-generation-advertising-system-strengthens-brand-safety-increases-viewability-combats-ad-fraud\/","title":{"rendered":"SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud"},"content":{"rendered":"

NEW YORK \u2013 SundaySky<\/a>, the company that combines the power of personalization with the emotion of video, today announced a series of enhancements for ad viewability, fraud and brand safety within its advertising suite. The company has strengthened its artificial intelligence (AI) capabilities and added more safeguards to its verification processes to avoid questionable or fraudulent ad placements online, ensuring maximum customer engagement and the delivery of personally relevant and value-rich video ad experiences in brand safe environments.<\/p>\n

\u201cFraud, viewability, and the limited supply of premium inventory were recurring answers when we asked marketers what keeps them up at night,\u201d\u00a0according to\u00a0the\u00a0September 2017 Forrester report, \u201cMarketers Clear The Path To Omnichannel Buying\u201d by Samantha Merlivat.<\/p>\n

The damage to brand equity and consumer confidence can be catastrophic if brands neglect to address advertising quality \u2013 via anti-fraud, viewability and brand-safety efforts. While SundaySky has been proactively addressing advertising quality for years, these new SmartVideo enhancements are designed to maximize quality consumer interaction and eliminate waste. SundaySky is one of the earliest adopter of ads.txt, working within the Interactive Advertising Bureau (IAB) guidelines and its publisher partners to help shape industry standards across the entire media supply chain for personalized video advertising.<\/p>\n

SundaySky technology renders data-driven personalized video in real-time on behalf of the largest marketers in the U.S. The company has created and delivered more than 2 billion personalized and unique video ads, resulting in more than 4 million hours of qualified video engagement. Its AI algorithms continuously self-learn and improve upon themselves to precisely buy the highest quality video inventory and bid for the right to serve ads to people most likely to take the next best action.<\/p>\n

Key AI enhancements to the SmartVideo algorithm include:<\/p>\n