{"id":20363,"date":"2013-10-15T21:14:44","date_gmt":"2013-10-15T21:14:44","guid":{"rendered":"https:\/\/staging.sundaysky.com\/news\/sundaysky-secures-20-million-in-series-c-financing-round-led-by-comcast-ventures\/"},"modified":"2025-02-11T22:47:55","modified_gmt":"2025-02-11T22:47:55","slug":"sundaysky-secures-20-million-in-series-c-financing-round-led-by-comcast-ventures","status":"publish","type":"news","link":"https:\/\/staging.sundaysky.com\/jp\/news\/sundaysky-secures-20-million-in-series-c-financing-round-led-by-comcast-ventures\/","title":{"rendered":"SundaySky Secures $20 Million in Series C Financing Round Led By Comcast Ventures"},"content":{"rendered":"<p>NEW YORK \u2013\u00a0<a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.staging.sundaysky.com%2F&amp;esheet=50727515&amp;newsitemid=20131015005207&amp;lan=en-US&amp;anchor=SundaySky&amp;index=1&amp;md5=6a5f9a2a938f58256b064507d4a29f31\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SundaySky<\/a>, the creator of SmartVideo, today announced it has\u00a0raised $20 million in a Series C investment round led\u00a0by\u00a0<a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.comcastventures.com%2F&amp;esheet=50727515&amp;newsitemid=20131015005207&amp;lan=en-US&amp;anchor=Comcast+Ventures&amp;index=2&amp;md5=1facce26184690c4c9144c6bafcb91c7\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Comcast Ventures<\/a>.\u00a0<a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.libertyglobal.com%2Fventures.html&amp;esheet=50727515&amp;newsitemid=20131015005207&amp;lan=en-US&amp;anchor=Liberty+Global+Ventures&amp;index=3&amp;md5=3a17f02e7ae8cbb2d83214f73452128a\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Liberty Global Ventures<\/a>,\u00a0<a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.vintageventures.com%2F&amp;esheet=50727515&amp;newsitemid=20131015005207&amp;lan=en-US&amp;anchor=Vintage+Investment+Partners&amp;index=4&amp;md5=b31870e122e4facf39143fec8085e173\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Vintage Investment Partners<\/a>, and existing investors,\u00a0<a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.carmelventures.com%2F&amp;esheet=50727515&amp;newsitemid=20131015005207&amp;lan=en-US&amp;anchor=Carmel+Ventures&amp;index=5&amp;md5=fd79e15c09e0a166fcb797180b2d2352\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Carmel Ventures<\/a>,\u00a0<a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.globespancapital.com%2F&amp;esheet=50727515&amp;newsitemid=20131015005207&amp;lan=en-US&amp;anchor=Globespan+Capital+Partners&amp;index=6&amp;md5=be7e9a028dae80018a051513cf41ea73\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Globespan Capital Partners<\/a>\u00a0and\u00a0<a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nvp.com%2F&amp;esheet=50727515&amp;newsitemid=20131015005207&amp;lan=en-US&amp;anchor=Norwest+Venture+Partners&amp;index=7&amp;md5=6e4d6d31998b1869db2ea058cb65b733\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Norwest Venture Partners<\/a> (NVP), also participated in the round. With this investment, SundaySky will accelerate growth and scale by expanding go-to-market capacity in existing and new geographies, and strengthening new product innovation to further its competitive advantage. Andrew Cleland, managing director of Comcast Ventures, will join SundaySky\u2019s board of directors, where he will lend his experience and expertise in consumer Internet solutions, including digital media and advertising technology.<\/p>\n<p>This new funding comes at a key moment in the company\u2019s growth; SundaySky doubled its staff in the last 12 months, tripled revenues in 2012, and expects that growth to continue in 2013. In the last 12 months, SmartVideo views have grown more than 200 percent to 140 million, spanning ecommerce, telecommunications, insurance, banking and travel industries \u2013 with more than half of those views attributed to SmartVideo Advertising programs.<\/p>\n<p>\u201cThis milestone highlights SundaySky\u2019s success in establishing and leading the smart video category and a new paradigm for how businesses engage with their customers,\u201d said Shmulik Weller, CEO of SundaySky. \u201cAll of our investors share a commitment to our mission to capture the vast market opportunity for personalized video and innovate ahead of the competition.\u201d<\/p>\n<p>Leading customer-centric brands are adopting data-driven acquisition and engagement strategies by adding SmartVideo to their marketing portfolios to deliver more engaging and effective experiences to their customers. SundaySky SmartVideo is the only truly personalized, real-time and infinitely-scalable platform with sophisticated built-in analytics, allowing brands to measure and optimize performance at multiple touch-points.<\/p>\n<p>\u201cComcast Ventures is a believer in disruptive digital marketing innovation, particularly as CMOs boost technology investments and seek to develop more direct, personalized relationships with customers,\u201d said Andrew Cleland, managing director of Comcast Ventures. \u201cSundaySky sits at the intersection of these trends, combining rich creative experiences with big data, and we\u2019ll support a world-class team building a clear category leader.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Funds will fuel product innovation and add go-to-market capacity for market expansion, widening company\u2019s competitive gap<\/p>\n","protected":false},"author":4,"featured_media":3204,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[82],"class_list":["post-20363","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-company"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SundaySky Secures $20 Million in Series C Financing Round Led By Comcast Ventures | SundaySky<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SundaySky Secures $20 Million in Series C Financing Round Led By Comcast Ventures | 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