{"id":20379,"date":"2010-04-15T15:21:29","date_gmt":"2010-04-15T15:21:29","guid":{"rendered":"https:\/\/staging.sundaysky.com\/news\/with-new-saas-based-video-tool-oat-travel-gets-a-hike-in-conversions\/"},"modified":"2025-02-11T22:51:26","modified_gmt":"2025-02-11T22:51:26","slug":"with-new-saas-based-video-tool-oat-travel-gets-a-hike-in-conversions","status":"publish","type":"news","link":"https:\/\/staging.sundaysky.com\/jp\/news\/with-new-saas-based-video-tool-oat-travel-gets-a-hike-in-conversions\/","title":{"rendered":"With new SaaS-based video tool, OAT Travel gets a hike in conversions"},"content":{"rendered":"
\n

To win over customers, Overseas Adventure Travel likes to romance visitors to OATTravel.com with electronic brochures that appear like scrapbooks embedded with multiple videos. Conversions rates are running as high as 10%, says Mark Frevert, executive vice president and chief architect at parent company Grand Circle Corp.\/Overseas Adventure Travel.<\/p>\n

OAT Travel has developed its video-enhanced brochures with software-as-a-service video technology from SundaySky, which has enabled it to produce dozens of 8- to 10-minute videos within a few weeks, Frevert says. \u201cWe couldn\u2019t have done this in three times the amount of time in-house,\u201d he says.<\/p>\n

SundaySky provides video templates that OAT has been able to modify with content for particular excursions, such as cruises down the Nile River and overland trips to Tunisia. Browsing through an online brochure entitled \u201cCairo and the Eternal Nile,\u201d which is made to look like a scrapbook, visitors see a mix of textual content, static images, slide shows and videos with audio content.<\/p>\n

Frevert says OAT has found that the longer people remain on its site, the more likely they are to book a trip. Before the SundaySky videos, he notes, OAT would see a noticeable lift in bookings when visits met a minimum of five minutes or three clicks. \u201cNow with the videos, that lift is much higher,\u201d he says.<\/p>\n

Mitch Praver, president of SundaySky, says his company\u2019s Internet-based technology platform is designed to support direct data feeds from its clients\u2019 web content files, such as through XML feeds or application programming interfaces, to enable web site displays to automatically update with new video content.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

To win over customers, Overseas Adventure Travel likes to romance visitors to OATTravel.com with electronic brochures that appear like scrapbooks embedded with multiple videos.<\/p>\n","protected":false},"author":7,"featured_media":3204,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[82],"class_list":["post-20379","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","blog-topic-company"],"acf":[],"yoast_head":"\nWith new SaaS-based video tool, OAT Travel gets a hike in conversions | SundaySky<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With new SaaS-based video tool, OAT Travel gets a 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