{"id":20390,"date":"2020-11-02T21:35:53","date_gmt":"2020-11-02T21:35:53","guid":{"rendered":"https:\/\/staging.sundaysky.com\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/"},"modified":"2025-02-11T22:42:30","modified_gmt":"2025-02-11T22:42:30","slug":"engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts","status":"publish","type":"news","link":"https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/","title":{"rendered":"Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Jim Dicso, CEO of SundaySky, discusses three practices that can help or hurt your customer experience efforts. He demonstrates how video-powered experiences modernized brands&#8217; CX imperatives to exceed expectations. In this article, you&#8217;ll learn how:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Kaiser Permanente eliminates confusion and illustrates how members onboard and leverage their health plan to simplify their lives.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">T. Rowe Price uses emotionally intelligent video-powered experiences to educate and care for their customers while maximizing retention and loyalty.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Comcast enhances their CX by creating smaller, issue-specific video chapters enabled by an interactive video powered experience.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Read the full article to learn more!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jim Dicso, CEO of SundaySky, discus<\/p>\n","protected":false},"author":13,"featured_media":4256,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"industry":[],"use_case":[],"blog-topic":[],"class_list":["post-20390","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts | SundaySky<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts | SundaySky\" \/>\n<meta property=\"og:description\" content=\"Jim Dicso, CEO of SundaySky, discus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/\" \/>\n<meta property=\"og:site_name\" content=\"SundaySky\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SundaySkyVideo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-11T22:42:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2019\/06\/Mar-Tech-Series.png\" \/>\n\t<meta property=\"og:image:width\" content=\"297\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sundaysky\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/news\\\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\\\/\",\"url\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/news\\\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\\\/\",\"name\":\"Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts | SundaySky\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/news\\\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/news\\\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.sundaysky.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Mar-Tech-Series.png\",\"datePublished\":\"2020-11-02T21:35:53+00:00\",\"dateModified\":\"2025-02-11T22:42:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/news\\\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/news\\\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/news\\\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/staging.sundaysky.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Mar-Tech-Series.png\",\"contentUrl\":\"https:\\\/\\\/staging.sundaysky.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Mar-Tech-Series.png\",\"width\":297,\"height\":218,\"caption\":\"Mar Tech Series\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/news\\\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News & Press\",\"item\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/#website\",\"url\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/\",\"name\":\"SundaySky Video Platform\",\"description\":\"Transforming Customer Engagement with Video\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/#organization\"},\"alternateName\":\"SundaySky\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/#organization\",\"name\":\"SundaySky\",\"url\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/staging.sundaysky.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Sundaysky-logo-02.png\",\"contentUrl\":\"https:\\\/\\\/staging.sundaysky.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Sundaysky-logo-02.png\",\"width\":1920,\"height\":1080,\"caption\":\"SundaySky\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.sundaysky.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SundaySkyVideo\",\"https:\\\/\\\/x.com\\\/sundaysky\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sundaysky\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sundayskyvideo\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts | SundaySky","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"ja_JP","og_type":"article","og_title":"Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts | SundaySky","og_description":"Jim Dicso, CEO of SundaySky, discus","og_url":"https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/","og_site_name":"SundaySky","article_publisher":"https:\/\/www.facebook.com\/SundaySkyVideo","article_modified_time":"2025-02-11T22:42:30+00:00","og_image":[{"width":297,"height":218,"url":"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2019\/06\/Mar-Tech-Series.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@sundaysky","twitter_misc":{"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"1\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/","url":"https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/","name":"Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts | SundaySky","isPartOf":{"@id":"https:\/\/staging.sundaysky.com\/jp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/#primaryimage"},"image":{"@id":"https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2019\/06\/Mar-Tech-Series.png","datePublished":"2020-11-02T21:35:53+00:00","dateModified":"2025-02-11T22:42:30+00:00","breadcrumb":{"@id":"https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/#primaryimage","url":"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2019\/06\/Mar-Tech-Series.png","contentUrl":"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2019\/06\/Mar-Tech-Series.png","width":297,"height":218,"caption":"Mar Tech Series"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.sundaysky.com\/jp\/news\/engage-or-disengage-three-marketing-practices-that-could-be-fighting-your-customer-experience-efforts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.sundaysky.com\/jp\/"},{"@type":"ListItem","position":2,"name":"News & Press","item":"https:\/\/staging.sundaysky.com\/jp\/news\/"},{"@type":"ListItem","position":3,"name":"Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts"}]},{"@type":"WebSite","@id":"https:\/\/staging.sundaysky.com\/jp\/#website","url":"https:\/\/staging.sundaysky.com\/jp\/","name":"SundaySky Video Platform","description":"Transforming Customer Engagement with Video","publisher":{"@id":"https:\/\/staging.sundaysky.com\/jp\/#organization"},"alternateName":"SundaySky","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.sundaysky.com\/jp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/staging.sundaysky.com\/jp\/#organization","name":"SundaySky","url":"https:\/\/staging.sundaysky.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/staging.sundaysky.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/11\/Sundaysky-logo-02.png","contentUrl":"https:\/\/staging.sundaysky.com\/wp-content\/uploads\/2022\/11\/Sundaysky-logo-02.png","width":1920,"height":1080,"caption":"SundaySky"},"image":{"@id":"https:\/\/staging.sundaysky.com\/jp\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SundaySkyVideo","https:\/\/x.com\/sundaysky","https:\/\/www.linkedin.com\/company\/sundaysky\/","https:\/\/www.instagram.com\/sundayskyvideo\/"]}]}},"_links":{"self":[{"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/news\/20390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/comments?post=20390"}],"version-history":[{"count":0,"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/news\/20390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/media\/4256"}],"wp:attachment":[{"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/media?parent=20390"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/industry?post=20390"},{"taxonomy":"use_case","embeddable":true,"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/use_case?post=20390"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/staging.sundaysky.com\/jp\/wp-json\/wp\/v2\/blog-topic?post=20390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}