A leading home improvement omni-channel retailer targets a highly relevant audience with individualized video advertising to drive incremental online sales.
This leading cable operator drives customer acquisition at a highly effective cost per order with dynamic video-powered advertising experiences on Facebook.
Mutual of Enumclaw launched its personalized video program with the goals of retaining policyholders and promoting digital tools available to them.
These are the companies from Israel, a country that is well-known for it’s innovative tech startups, that are showing the most innovation and promise.
Israel isn’t just a leader in technological innovation, it’s a leader in design too, and where better to enjoy it than at the office?
Data-driven marketing expert advances SundaySky’s leadership in personalized video engagement market.
Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time.
It’s no longer enough for brands to say they are interested in data. According to one expert, it’s time for brands to take action on the data in their repositories.
Some businesses continue to have a disconnect between the data they collect and the data used to target and optimize their marketing messages. One expert offers his top 3 tips to connect data.
Digital video consumption is booming and increasingly converging with traditional television. B2C marketers should read this brief to understand the new rules to building a strong video ad presence for their brands on all screens and at all times of day.