You’ve seen the videos in your social feeds. They catch your eye because they promise much more than simple text. You’re not alone. Almost everyone experiences that – including your customers. Today, it’s not just social media. And it’s not just plain video. Now you can gain your own personalized video benefits at scale. Easily, inexpensively, and effectively. Personalized video marketing is already changing how business is done, helping you engage your audiences, elevate customer satisfaction, and enhance your return on investment.
What is Personalized Video Marketing
Your videos can speak directly to your customers by name, addressing their specific needs and interests. That’s the power of personalized video marketing. This strategy creates dynamic videos tailored to each viewer or audience segment, grabbing their attention and drawing deeper engagement. In fact, social media users share videos 12 times more often than text and images combined.
With your personalized videos, you can customize just about anything from the messages and branding to the calls to action. Make, test and improve your videos over time to increase engagement and conversions. These personalized videos draw from your customer data, elements like first name, business name, subscription/loyalty tier and products purchased, to create a unique viewing experience for each individual or group.
Why Personalized Video Marketing Matters
Marketing is no longer about creating static marketing assets to use with every customer. Modern marketing focuses on creating rich brand experiences for your customers. Video and personalization each allow much greater impact and, used together, they give the greatest impact of all in your marketing toolkit.
Personalized video marketing helps you increase brand loyalty by creating a more personalized and immersive experience for your customers. If you have adopted account-based marketing (ABM), you can effectively deliver tailored video content across the spectrum from high-value strategic accounts to thousands of targeted accounts.The result? More loyal customers who are happy to spend more, easier to serve, and ultimately, more valuable to your business. Businesses that use personalized video as part of their ABM strategy see as much as a 93% increase in meeting-to-qualified pipeline conversions.
Personalized Video Benefits
With personalized videos you can increase engagement because the videos are more likely to grab attention and keep viewers engaged than generic videos. You can also increase brand recall because the video experience is so much more memorable. That engagement is a powerful tool for driving sales and conversions by building stronger relationships with your customers.
Our customers at SundaySky tell us about the personalized video benefits they have realized already:
- 10x Return on investment
- 24x Return on ad spend
- $30 Incremental value per video view
- 29% Lift in digital tool adoption
- 19% Reduction in service calls
- 48 Points increase in Net Promoter Score
How to Add Personalized Video to Your Marketing Strategy
Until now, video has always seemed expensive and difficult. But at SundaySky, we’ve done the difficult part of creating the video platform. And we’ve left the easy steps for you. Even if you have no video experience.
Our platform lets you create, personalize, distribute, measure and optimize your own captivating videos. It gives you AI support in an intuitive interface and supplies you with a wide range of proven templates, interesting themes, adjustable animations, powerful text-to-speech narration, music, sound effects, and more. Create rich, premium content in minutes, not months.
Personalization is just as easy. Connect any data source using our out-of-the-box data connectors to deliver personalized messages to your target audiences or high-value individuals. Customize your video’s on-screen text and even its narration to tailor messages to specific audience segments, and show or hide specific scenes or assets. With SundaySky, we show you how to add personalized to video in your choice of two ways.
With audience personalization, you can share messages and media that are focused for one or more of your audience segments. The other way is 1:1 personalization, where you connect with individual viewers by name in on-screen text – and with a narrated voice-over.
Best Practices for Personalized Video Marketing
Even though it’s personalized video, it’s still one of the fundamentals of today’s marketing. So the marketing fundamentals still apply as you expand your marketing mix and reap your personalized video benefits.
- Know Your Audience Inside Out: Don’t just create videos, build personal experiences. Deeply understand your audience’s demographics, preferences, and behaviors to tailor videos that resonate with each of your viewers.
- Personalize Everything: Make it all about them. Personalize every aspect of your video, from narration and on-screen text to visuals, music, and calls to action for a genuinely engaging experience.
- Data Is Your Superpower: Multiply the power of personalization with data. Applying accurate customer data is the key to shaping highly relevant and targeted messages.
- Effortless Creation, Powerful Impact: Create a single video template and use personalization tools to customize messages for different audience segments. Save time and resources while you create impactful videos.
- Fuel Your Sales Funnel: Personalized video content isn’t just for greetings. Use it throughout the buyer’s journey to attract, engage, and convert prospects, moving them smoothly down your sales pipeline.
- Measure, Learn, Adapt: Track your personalized videos’ performance closely. Use the insights you gain to continually optimize your content and maximize results.
Personalized Video Marketing Use Cases
Building relationships is the key to initial engagement, brand loyalty and ongoing retention. Here are just some of the ways you can form that bond with personalized video.
Personalized Video Email
- Break the Ice: Warm up those cold emails with introductions delivered straight from you (or your team) via video. It’s a great way to make a memorable first impression.
- Put a Face to the Name: Don’t let those follow-up emails feel impersonal. Use video emails to solidify relationships after meetings, confirm key details, and leave a lasting positive impression.·
- Humanize Your Brand with Video Updates: Share important company announcements in a more personal way. Feature your product team, CEO, or yourself in video emails to add a human touch and connect with your audience on a deeper level.
Personalized Video for Customers
- Welcome Aboard with Video Onboarding: Make new customers feel valued from the start. Personalized video onboards can showcase your product’s value and build a strong foundation for a long-lasting relationship.
- Celebrate Success Together: Milestones are moments to cherish. Celebrate exciting events, like customers passing tests, upgrading accounts, or anniversaries, with personalized video messages that show you care.
Personalized Video Examples
The possibilities are as broad as your imagination. To spark some insights, let us show you how a few companies already use SundaySky for personalized video marketing:
Now it’s up to you. Get all of your remaining questions answered and see SundaySky in action.
