Distributing Digital Video Circulars

The weekly circular for grocery retailers has been proven to drive in-store foot traffic, but the decline in print subscriptions makes it challenging to engage with local customers at scale.

To modernize the weekly circular in a way that engages today’s consumers, grocery retailer Meijer leverages SundaySky for high-impact dynamic video advertising. Data inputs enable customer loyalty messaging, purchase history showcasing, local promotions and store locaters, allowing the sight, sound and motion of video to connect Meijer with shoppers and continue driving in-store foot-traffic.