A new reality: New generations of business software buyers, Millennials and Gen-Zers, have a new set of expectations for their buying and customer experience.
The gap: Companies are still lagging in their use of video throughout the customer journey, despite buyer expectations.
How to respond: Explore the tactics in this playbook, the “4 Must-Have Videos Your Software Business Needs.”
- See the top 4 videos used in the customer journey, and watch examples
- Learn how to prioritize your next video using the video impact vs effort matrix
- See which personalization fields have proven impact on engagement
Download the ebook now.
