For brands seeking to improve the customer experience (CX) across the entire customer journey, and increase customer loyalty and retention, many have changed their focus from customer satisfaction to creating an emotional connection. SundaySky CEO
SundaySky’s Video Experience Platform activates Adobe Experience Platform to deliver emotionally intelligent, video experiences across customer journeys New York, NY – August 19, 2020 – SundaySky, the leading platform for video-powered experiences, today announced a
SundaySky’s market-leading platform to integrate with Adobe to further enhance the delivery of millions of video-powered experiences across ever-changing customer journeys New York, NY – November 5, 2019 – SundaySky, the leading platform for video-powered
Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented strategies handicap most banks and insurers. This report explains how financial
Personalized videos bring more relevant and engaging content to the customer journey. Marketing leaders must first determine whether they have a solid reason to deploy this technique and then follow best practices for its use.
Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Dell ranked higher than Microsoft in personalization but not in video.
SundaySky Personalization x Video Index ranks Fortune 500 brands on personalization and video marketing according to customer feedback.
Enter the power and promise of data-driven video – a strategy that enables marketers to use available data to deliver tailored advertising through precise audience targeting and personalized video creative. The opportunity to use data to refine and optimize targeting and video creative will increase the likelihood of greater relevance and performance because after all, actual response data doesn’t lie. Data-driven video unlocks the potential for marketers to combine their most valuable assets (the creative, audience segments, targeting and response data) to build more powerful, personalized and performance driven ad experiences.
A marketer’s guide to learn about the state of data-driven video along with benefits, best practices, tips, and more. Published by the Interactive Advertising Bureau (IAB) in June 2019.
Forrester principal analyst Alyson Clarke, who serves eBusiness & channel strategy professionals in the financial services sector, spoke about banks’ personalization efforts that really work versus common errors. She also discussed nearly a dozen real examples
