News & Press

Battle of the Brands—The Power of Personalization

Kelly Gentile July 16, 2019
Battle of the Brands—The Power of Personalization

A recent consumer study asked customers of some of the top brands in the world to rate the brands’ efforts in both personalization and video use. The survey consisted of statements referencing the brands’ personalization or video efforts by channel (with some statements referencing how well the brands are executing the strategies as seamless omni-channel experiences).

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