One company, three offices,135 employees, 68 million dollars raised, and one billion personalized videos generated in real time by our SmartVideo platform and viewed by unique individuals since 2011. Another year, another major milestone for the SundaySky team!
I am excited and proud to share this news, especially because we celebrated 500 million views just earlier this year (and 100 million views some time before that). The speed at which personalized video continues to accelerate as a medium for customer engagement and communication is outstanding. What’s more, the scale that our SmartVideo platform continues to achieve by building videos in mere milliseconds and serving millions of videos annually – regardless of the delivery channel – continues to impress.
But what does one billion personalized video views mean, and why does it matter?
Here are some other one billion mark milestones to give some perspective on the metric in terms of view volume:
- YouTube generates billions of views every day, and the DreamWorks Animation YouTube channel generated over one billion video views since its launch two years ago.
- Snapchat users watch over 10 billion videos daily, which surpassed Facebook’s eight billion daily video views on average.
- In the last six years, Adele’s “Rolling in the Deep” music video has been viewed more than one billion times on YouTube since uploaded six years ago. Comparatively, Calvin Harris’ video for “This Is What You Came For” received just under one billion views in the last six months alone.
So, why do one billions views matter for SundaySky today?
In the scheme of a music video, one billion views is table stakes. But when it comes to personalized videos, there is so much more behind this number than just scale. A music video is one static piece of content viewed by billions. SundaySky’s achievement marks one billion unique and dynamic videos created in one billion different moments and watched by one billion viewers. While it seems everyone is on Snapchat these days and the world is familiar with Adele’s music, SundaySky’s SmartVideo platform continues to deliver a quiet revolution, allowing brands to achieve true marketing nirvana: personalization at mass scale.
This milestone also means that one matters: personally relevant, one-to-one engagement is what matters most to consumers, and video plays a critical role for brands reaching an audience of one. Today’s accomplishment also brings SundaySky one step closer to achieving our vision, in which all Fortune 500 B2C companies will adopt data-driven, personalized video storytelling to engage with and communicate to their customers by 2020.
Today’s accomplishment also brings SundaySky one step closer to achieving our vision, in which all Fortune 500 B2C companies will adopt data-driven, personalized video storytelling to engage with and communicate to their customers by 2020.
Of course, we could not have gotten to where we are without our innovative customers and partners who help us drive the market forward in the age of the empowered consumer; our investors for believing in our vision and our talented team dedicated to bringing this vision to life. Thank you!