The Leadership Team

Larry Murff

Chief Financial Officer

Larry joined SundaySky in January 2024 as the Chief Financial Officer, bringing over 30 years of financial and operational experience in financial services, technology, advertising, and logistics in both public and private equity sectors.

Prior to joining SundaySky, Larry held several executive roles in finance and operations, including at ConveyIQ, Entelo, and most recently Impel. These roles culminated in multiple exits, including a successful IPO.

Larry holds a Bachelor of Science in Accounting from the University of Alabama and is a licensed Certified Public Accountant (CPA). Based in Asheville, North Carolina, Larry spends all his free time with his new granddaughter.

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