Phil Bienert, President and CMO at 1-800 Contacts, shares how the direct-to-consumer, online brand elevates its customer experience at moments of consideration and choice with highly engaging video experiences. Taking an already personal experience to customers – their vision – and enhancing it with personalized videos activated by 1st-party data creates a direct connection during an important moment in the customer’s healthcare. This focus on customer-centricity is proven by the brand’s Net Promoter Score in the 80s.
CUSTOMER-FIRST MEANS VIDEO-FIRST 1-800 Contacts activates its customer data strategy for relevant, valuable video experiences at prescription renewal moments in the customer journey.
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