The ability to quickly modify content and creative to reflect customers’ expectations during uncertain times, such as a pandemic, is a daunting task that leave brands thinking they don’t have the time or budget.

Kaiser Permanente leverages the SundaySky Video Platform to swiftly modify the opening messages in their digital onboarding experience. Each personalized video demonstrates customer care by personally welcoming each new member with an empathetic tone that lets them know the healthcare insurer is there for them. Additionally, an overview of each member’s plan offers a breakdown of complex terms like deductible and co-insurance, as well as covered services specific to the viewer.