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Kelley Thomes Ries, Vice President of Marketing Strategy at UnitedHealthcare, shares an inside look at how VX transforms consumer engagement during the member onboarding and claims process journeys. Individualized and interactive digital experiences combat these moments of misunderstanding and confusion for members, resulting in breakthrough outcomes for UnitedHealthcare, such as increasing members’ use and adoption of digital tools, lifting member satisfaction, and reducing the number of care calls.